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SeaLink's Strategic Acquisition of Captain Cook Cruises

Enhancing Australia's Tourism and Transport Landscape

SeaLink's Strategic Acquisition of Captain Cook Cruises?w=400

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SeaLink Travel Group, a prominent South Australian tourism and transport company, has expanded its operations through the acquisition of Sydney-based Captain Cook Cruises.
This strategic move is set to increase SeaLink's total annual revenue by over $30 million, bringing it to more than $110 million per annum.

Established in 1970, Captain Cook Cruises was Sydney's first privately-owned tourism ferry operating from Circular Quay. The company has since grown to operate a fleet of 15 vessels, carrying over 750,000 passengers annually across Sydney Harbour and the Murray River. Their offerings include a variety of cruises, such as those aboard the paddle steamer Murray Princess.

With this acquisition, SeaLink becomes one of the largest employers in the tourism industry, with a workforce exceeding 750 staff across Australia and New Zealand. The integration of Captain Cook Cruises into SeaLink's portfolio is expected to enhance the company's service offerings and strengthen its position in the market.

For individuals interested in the marine industry, this development highlights the dynamic nature of the sector and the opportunities for growth through strategic acquisitions. It also underscores the importance of robust financial planning and investment in expanding business operations.

As SeaLink continues to grow, the company remains committed to providing exceptional tourism and transport services, contributing positively to Australia's vibrant marine industry.

Published:Wednesday, 28th Jan 2026
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

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